April, 2009 Chicago, IL- Vandoren is introducing 50-pack reed boxes this month to great dealer anticipation. These new display-ready boxes contain 50 individually wrapped reeds and are available for Bb clarinet and alto saxophone reeds in all cuts.

“This new packaging offers several advantages to our dealers”, said Andy Blanco, DANSR account manager. “Probably the biggest one is that they are no longer locked into selling reeds in predetermined quantities. They now have the ability to sell reeds to their customers in quantities that make sense to their customer, whether it’s one reed, 14 reeds or 41 reeds. In addition to that, selling reeds individually also gives the dealer an opportunity to make more gross profit on every sale. In these days and times, anything that helps the bottom line is a good thing.”

“This concept has really resonated with our dealers”, agreed Mary Paziouros, DANSR account manager. “Selling the best reeds on the market in factory fresh packaging with the ability to be flexible with quantities while still making a good profit is almost a no-brainer. It certainly explains why they have been flying out of the door.”

For more information on the 50 packs or other Vandoren products, contact DANSR, inc, at 888-707-4455 or consult the Vandoren website at www.vandoren.com.